See these buttons? When you use them to vote on another user's reviews, it helps us figure out which reviews people love the most, and we can feature them on places like the homepage or on that given business's page. ROTD is primarily vote-based, but we also consider a few other editorial factors; namely it needs to represent real people, real reviews (so real photos and names are weighed), and the review typically isn't a rant (it's on the front page and sets the tone for the entire site, after all!).