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So Hip It Hurts
Categories: Shopping Fashion Sports Wear Shopping Sporting Goods Sports Wear Shopping Watches Sports Wear, Watches [Edit]
323 Queen Street WToronto, ON M5V 2A4
Neighbourhoods: Entertainment District, Queen Street West, Downtown Core
(416) 971-6901
- Hours:
Mon-Sat 11 am - 8 pm
- Price Range:
-
$$$
- Accepts Credit Cards:
- Yes
- Parking:
- Street
- Wheelchair Accessible:
- No
9 reviews for So Hip It Hurts
9 reviews in English
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Review from Helen Y.
Vancouver, BC
11/9/2011
can i say amazing service??
great space with great selection of street wear, nixon watches, board gears, sneakers.. unfortunately i am not a skater so can't comment on that
department but needless to say this place clearly still rocks after 20 years of biz... -
Review from Markus R. B.
8/24/2011
A great variety of street wear and boards. They carry street boards old- and newschool, longboards. Unfortunately the level of prices is high. There are no bargains. The staff is friendly and well informed. No highlight, but good everage.
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Review from Steve G.
Stouffville, ON
10/19/2011 1 Check-in Here
Great shop!
-
Review from Ken K.
8/11/2008
Disclaimer: this store is owned by a friend's sister.
Really cool and hip sports clothing and accessories shop on the even hipper Queen street of Toronto.
Four stars for this green cool t-shirt given to me 5 years ago (yes pre-Yelp Canada, and not a bribe) that was from the store.
__ . - . __ . - . __
. ' \ ' - . __ . - ' / ' .
/ |so hip it hurts| \
/ / | we dont just | \ \
| hop on the |
| bandwagon |
| we f**kin |
| drive it! |
------------------- -
Review from Kat F.
4/12/2009
This is my go-to store for everything that Nixon makes, especially watches. If I'm trolling Nixon's website and see a watch that I like (which let's face it is a probability of 100%), I can stop by So Hip... and they're guaranteed to either have the watch in stock or be able to custom order it for me. I recently put in a "no obligation" order for the ever-elusive black leather Nixon Chalet watch, which is impossible to find anywhere (even eBay) and the store called me a few weeks later to tell me that it was ready to be picked up if I still wanted it.
BTW, the entryway reeks of bamboo at all times. The smell is really, really strong and you will either tolerate or loathe it. I've come to accept that that's just the way So Hip smells when you first enter.
They also have a decent selection of shoes, jeans and other accessories like belts and hats, but I mostly go for the watches and jeans as the other stuff tends to be too expensive for my tastes.
And yes, there IS a fully stocked bar at the front cash, and it's there because for every $50 you spend you get a free shot of whatever you want! I've purchased stuff here at 12pm and they still offer you a shot (or they have pop or juice if you don't want anything alcoholic).
Let me tell you it's QUITE bizarre to go back to the office and have your deskmate comment on your Jäger breath. -
Review from Bijan V.
10/31/2008
Talk about a hole in the wall, this is one of the coolest places to shop on queen street. They cater more to the skater, boarder, rocker crowd (and they have a TON OF CLOTHES) but holy crap they did a cool job setting this place up. To get to the store you have to climb a set of stairs and are greeted and immediately see a bar (yes a bar - although I'm not sure if they actually serve anything or not) and right in front of you is their 'shoe' room filled with couches where you'll find people just chilling and talking and then you go through a hidden passage and walk through a maze of clothes after clothes until you get to the boards, boots, bindings, etc. On a side note, I'm amazing at explaining the layout of stores aren't I?
But if you're walking through Queen street, you DEFINITELY have to check this place out, even if you don't buy anything from their self-proclaimed "Dirt Fuckin' Cheap Section" -
Review from Melissa J.
Toronto, ON
11/27/2008
This store is great for dudes and bros who are SO STOKED about BOARDING and THRASHING and GRINDING. A-hem. Sorry. Just a bit of acid reflux after those words came out of my fingers.
Those kind of guys love this place. They have all sorts of overpriced skate gear, and all the fashions to make sure you look cool when you're at the skatepark, or on the slopes, or whatever. They also have all sorts of t-shirts, as Ken K. illustrated, with swear words on them to, you know, be rebellious and make a statement about the power of words! Or just to get you sent to the principal's office, since the majority of their clientele are still in high school.
Beyond the teenage years, when you no longer have access to parental funds and you can't write a Christmas list anymore, it's not cheap. They sell the typical "skate" brands, with a selection that is far more diverse than West 49 or Boathouse, so they do have that going for them. But everything is ridiculously overpriced. So if you're looking for a skateboard uniform or a $150 hoodie to impress all the kids in your English class, this is your place! -
Review from Nasty n.
Scarborough, ON
12/21/2011
so expensive it hurts
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Review from Christ G.
Toronto, ON
10/27/2009
I can't say enough things about this store that suck. The staff don't seem to know much about their on-hand stock. Despite constantly claiming to get things in if they don't have them in stock, they don't. I've twice tried to order items in the current season without any effect. They don't order your items, call you back, or care at all when you come in to follow up. The store-owners don't care enough about their customers to try and solve even the slightest of problems, and even the most basic of size exchanges, or credit notes are a hassle. Their "so hip" decks are made of incredibly low quality (chip and delaminate at the slightest use), and they seem to value poor customer service as a business ethic. Despite changing seasons, they don't seem to order new stock in regular intervals, and clothing doesn't seem to significantly go on sale between one year and the next. I've seen the same couple of jackets just after christmas season for two years running. They don't seem to have any interest in accommodating anyone who doesn't work there or doesn't directly affect them on a day-to-day basis. Sure, they have a bar near the door, but that seems just to serve as a way to distract people on the way in or out from their spotty inventory, and incredibly poor customer service. Stay away at all costs, and ignore anyone who says they can help you out. Sure they might have a couple of things from the brands you're looking for, but honestly, it's just as cheap or expensive anywhere else, you're more likely to find your sizes elsewhere, and people are more likely to get off their asses and help you at another store. With the possible exception of the skinny guy who works there on weekends who at least seems to be nice enough to sort of try. Above all costs, avoid this store or ignore them in favour of others. Even West49 would be a better bet for ANYTHING, despite the fact that they don't always carry the same brands. This store is horrible on ALL fronts.
Comment from Sonia D. of So Hip It Hurts 12/21/2011
Wow! This guy was a piece of work.Those of us who have… More »
