New Generation Sushi

3.0 star rating
60 reviews Rating Details

Category: Sushi Bars  [Edit]

493 Bloor St W
Toronto, ON M5S 1Y2
Neighbourhood: The Annex
(416) 963-8861
Price Range:
$$
Accepts Credit Cards:
Yes
Parking:
Street
Attire:
Casual
Good for Groups:
Yes
Good for Kids:
No
Takes Reservations:
Yes
Delivery:
Yes
Take Away:
Yes
Waiter Service:
Yes
Outdoor Seating:
No
Wi-Fi:
No
Good For:
Lunch, Dinner
Alcohol:
Beer & Wine Only
Noise Level:
Loud
Ambience:
Casual
Has TV:
No
Caters:
Yes
Wheelchair Accessible:
No

Review Highlights   

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"Love the free green ice cream with dinner touch." (in 28 reviews)
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"...give you free miso soup and salad and complimentary ice..." (in 4 reviews)
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"For sashimi, this is a great place." (in 11 reviews)
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60 reviews in English

  • Review from Marie F.

    Toronto, ON

    4.0 star rating
    9/28/2011 10 Check-ins Here

    This is my go to sushi joint in the Annex and I affectionally call it:  "Murder New Gen." Why? Because I am an insensitive bastard, who likes to make light of a very serious fatality that occurred here a few years back.... and because not 10 feet away on the other side of the street is another place called New Generation!

    I hate trying new sushi places because I constantly feel like I have to modify them combos and bento boxes to suit my unsavoury obsession with Salmon. This is not the case here as they offer a Salmon trio in the form of 108A: Spicy salmon hand roll, spicy salmon maki rolls, and 6 salmon nigiri pieces. It's what I get every time and it's always good.

    As previously mentioned, the soup, salad and ice cream are free and they are open super late.

  • Review from Susan C.

    •  
    • 3 friends
    • 99 reviews

    Toronto, ON

    2.0 star rating
    1/26/2012

    Came here twice for their lunch special....it's $6.99!

    The service is about average, but their sushi is a hit and miss. The first time I came here, the sushi was good and the cheap price just made it better. The second time, not so good. The rice was hard, yet the sushi broke apart easily.

    Not my first choice for dinning out, but will probably return once in a while if I'm in the area.

  • Review from Payam Z.

    Toronto, ON

    3.0 star rating
    1/15/2012 1 Check-in Here

    Remember the good old days when rock and hip hop were still alive and when the sushi joints used to provide salad, miso and ice cream with whatever you ordered?! New Gen is still in with the old in that sense, and this, along with the fact that they serve up a comprehensive menu of Japanese goodness past 1am makes them a reasonable option amongst the plethora of Annex sushi stops!

    As for the food itself, I found my negimiyaki subpar at best with way too many green onions stuffed in between the thin grilled beef! The few maki rolls I ordered were also not the greatest I've had recently and lacked any particular kick. That being said the fish was reasonably fresh and I recall having decent sashimi at NewGen back in the day!
    Overall worth checkin out during the wee hours! 2*food + 1* for extras!

  • Review from Kenny F.

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    • 0 friends
    • 5 reviews

    York, ON

    2.0 star rating
    1/7/2012

    Sorry but wasn't a fan of the quality of sushi. Not fresh at all.

  • Review from Q H.

    •  
    • 13 friends
    • 468 reviews

    North York, ON

    4.0 star rating
    11/28/2011 1 Check-in Here

    Decent sushi for the price. They are open late. I come here often at late night to have some snack after studying at school. I always have sake clam soup and chirashi. The soup is really tasteful. The chirashi has nice thick slices of fish. The rice lacks the vinegary taste. Sometimes it feels like normal rice cooked with water. Sashimi is fresh. The service is rather quick. It can get really crowded and noisy here.

  • Review from Eva Z.

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    • 12 friends
    • 176 reviews

    Manhattan, NY

    USA
    4.0 star rating
    9/2/2011

    I've been here countless number of times, especially when I lived in the area, some weeks 4 times per week. I must say I love the reno they did after the crazy cook stabbed that poor colleague of his in the dining room and well sadly killed him. The place was closed for investigation and reopened a few weeks later, new and remodeled. It's sad it took a tragedy to change it's appearance but I'm not complaining.

    The sushi here is not bad, it's priced well and if you know what to order you will be pleasantly surprised. Love the free green ice cream with dinner touch.

  • Review from Toronto L.

    •  
    • 11 friends
    • 76 reviews

    Toronto, ON

    3.0 star rating
    7/11/2011

    The Toronto Lover system:
    5 stars = Must visit!
    4 stars = Really good. I take my friends here.
    3 stars = Somewhat worth it... if you have nowhere better to go.
    2 stars = Below average. Attend only when necessary.
    1 star = Do not visit!

    I should mention that my reviews for Sushi On Bloor and New Generation Sushi are identical, as, after many visits to each, I find they are beans from the same edamame pod.

    There's much to say about Sushi. It's raw fish on rice, and it must be prepared by hand and with care. That helps justify the expense, even though it's customary in our society to equate "value" with "man, I'm full."

    Which is why places like Sushi On Bloor and New Generation Sushi continue to be overflowing success stories. They provide the same ample feeling you might expect for $15 at any bistro, pub, or family restaurant, but, under the cover of "sushi" the average consumer feels that they had a healthy meal, or that they've experienced something avant garde.

    The sushi at this restaurant barely has any taste, except for a hint of the saran wrap it sits in before a chef slaps it on some rice, and/or in a box, and on your table. Let's be frank: most Bloor Street consumers drench the rice in soy sauce and wasabe paste anyway.

    The fish here is barely distinguishable. They make some extremely tasty special rolls ($10) but these tend to use cream cheese, avocado, tempura, or other filler that, again, makes the fish indistinguishable.

    So it's hard to rate this place other than to say: expect a wait, you won't pay too much if you order smartly, and you'll probably get tea at the beginning and ice cream at the end.

    3 stars

  • Review from Susie H.

    •  
    • 8 friends
    • 32 reviews

    Vancouver, BC

    3.0 star rating
    4/7/2011

    I've been here too many times to count over the past few years, one of the reasons simply because it is the only sushi joint open past 10 or 11 in the area. And it is pretty delicious.

    About a year ago there was some big drama with a fight between staff members that got out of hand, so they sort of renovated, got new furniture and dinnerware, revamped their menu, hired new people etc. Seems like their efforts have paid off. They've got a huge menu, but their service is mediocre..some of the waiters are really friendly and helpful and others aren't. One time I went and the fish was full of tough tendons or something, but when we asked the staff about it they gladly made us brand new rolls for free. Salmon, tuna or unagi sets are must-tries for sushi lovers! The bento boxes (Ume or Take) are also safe choices.

    The best time to eat here is for dinner/late night, the lunch specials are in fact nothing too special and a little pricey considering what you get. You only get free ice cream at dinnertime as well. Also, the service tends to be better later at night for some reason.

    This place is definitely worth a try if you haven't been already, but not my #1 for sushi in the area.

  • Review from anjali d.

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    • 0 friends
    • 20 reviews

    Toronto, ON

    2.0 star rating
    1/3/2012

    Freshness fluctuates to the point where I don't want to risk a "bad day" and I never go here anymore.  Sorry, but this place isn't good.

  • Review from Greg B.

    San Francisco, CA

    USA
    1.0 star rating
    6/27/2011

    My mom told me that if I can't say anything nice, I shouldn't say anything at all.  But then this would be an empty review.   The quality of the fish was on the lower end of mediocre, and the service was just atrocious.  

    * The restaurant is a bit stale inside; no atmosphere or ambiance at all.  

    * My friend brought in a Diet Coke left over from our poutine across the street and the waitress sharply asked "did you get that here?" "Well, then you need to get rid of it now."

    * I ordered the Sashimi Crystal combination sampler with Tuna, Salmon, Tai, Hokkigai, Tako, and Kanikama.  I asked what the kanikama was (crab stick) and she said "crab."  I always thought it was imitation crab, so I confirmed, and she said "well, okay, it's fake crab."  And then I asked, okay well what is it made of then?  And she didn't know.  She guessed "flour."  

    * The staff seemed to rush us quite a bit.  She kept asking what I wanted to order, and then they were quick to take away my food before I finished the last bite.  When we left we saw why - a line had formed.

    * Our waitress spoke such poor English that I had to resort to Mandarin to communicate.  And yes, that also means some of them were Chinese (and Korean), not Japanese.

    * The green tea and mango ice cream dessert was clearly from a neighboring grocery store and had freezer burn.

  • Review from Laura C.

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    • 81 friends
    • 647 reviews

    Toronto, ON

    4.0 star rating
    5/19/2011

    I've been coming here for years and this was the first time in a while.

    Excellent mid priced Japanese food from sashimi to teriyaki to short ribs and a whole slew of rolls.

    I got the short ribs dinner tonight $16.95. Comes with veggies and soup and salad and ice cream.
    The ribs were heavily marinated hut with lots of fat.

    I was impressed for a few things. If I put an empty bowl or chopsticks wrapper on the table ....*WHOOOSH** off goes a server with it almost immediately.
    Also he came tabus with separate bills and a portable machine without asking

    They've been operating for a long time and they know what they are doing.

  • Review from Mauricio A.

    Toronto, ON

    3.0 star rating
    6/8/2011

    One of my better choices when going out for cheap sushi. Quality and craft is a little better than places like Sushi On Bloor. Although dare I say it? I have more than once felt that SOB gives you a little more fish and a little less rice in their Maki... Mmm... Still their special combinations and their bento boxes look better than SOB's.

    Anyway, I enjoy their seaweed salad and their Ikayaki which are priced cheaply in the $4.00+ range. All of their sushi prices are pretty standard fare however their flavour and quality is solid. Service is touch and go at times as the place usually gets packed around the dinner stretch and it affects the speed and quality of service, not to mention most of the server's English is far from par.  

    I do like that most of their meals include ice cream and I have to admit I have never felt rushed after my meal, which a few Asian/Sushi places tend to do when they are busy by just tossing you the bill.  

    PS:. Some of my acquaintances, specially the superstitious ones do not go there because of the grisly murder back 2009.

  • Review from Amelia B.

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    • 7 friends
    • 9 reviews

    Toronto, ON

    2.0 star rating
    3/16/2011

    I went last night with my bf and father to New Gen Sushi.  Here's why I liked it:

    1.  Great options on the menu to choose from.

    2.  Cheap and it is easy to get different meals that satisfy everyone.

    3.  I like the fact that everyone get free ice cream after their meal!

    Here's what I didn't like:

    1.  The service is poor and the wait staff does not fully comprehend what you are saying when you order.  They forgot one of our meals last night.  

    2.  Although the selection is large, you don't really get a lot of sushi in terms of portions.

    3.  I am still not convinced that the place is entirely clean.

    I think you can do better with sushi somewhere else, but hey, it fills the belly!

  • Review from Shiaoshiao C.

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    • 0 friends
    • 1 review

    Toronto, ON

    3.0 star rating
    10/22/2011

    When I attended my first year of University from Vancouver, needless to say, I was homesick. Searching for a somewhat decent sushi place, my floor mate suggested New Gen.

    If you're a student and want to go for a bit of a splurge, New Gen is the place to go. Nice atmosphere, and a bustling crowd was what I first saw:  a comfortable scene.

    Toronto's sushi scene specializes in the different kinds of rolls, but not so much on the freshness of the sashimi. I'm a big Salmon fan, so by far my favourite is the Spicy salmon maki. Tempura bits, salmon, and spicy mayo: the perfect bite every time. I must say that its salmon sushi set is also a bargain. The after meal free ice-cream is definitely a nice touch.

    The salad I'm not so crazy about but the miso soup is always good.

  • Review from Jennifer R L.

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    • 2 friends
    • 84 reviews

    London, ON

    4.0 star rating
    3/28/2011

    Good place for sushi, I was reccommended to come here by my boyfriend and so I did.  It was pretty good sushi.  I was here for lunch and the lunch special was a great deal, 5.99 for a sushi combo or some udon etc.  We got the grilled chicken udon, california and unagi roll combo and a rainbow roll and 2 pieces of saba sushi.  It was very tasty and the fish was fresh.

    I would reccommend this place!  And I would definitely go back.

  • Review from Margs L.

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    • 16 friends
    • 60 reviews

    Toronto, ON

    4.0 star rating
    11/29/2010

    I have always gone ot Sushi on Bloor over New Generation and there was never any real reason for this just the way the cards fell. I stopped by New Generation this weekend late at night (around 1:45 a.m.) and was pleasantly surprised they were still open, and busy. I wanted to grab a couple of things for take out. I ordered two rolls and some sashimi.

    OMG, the sashimi pieces were HUGE. The biggest I have ever seen in any sushi restaurant. I don't know if it was just a fluke or if the pieces are always that big. I got the typical salmon and tuna pieces so maybe it's because they are most common.

    The couple of rolls that I got were not so great but they were not bad. I have had better rolls at other places. I always try to order the unique rolls that a sushi restaurant offers and I wasn't overly impressed with the ones I got. The one with the asperagus was particularly strange.

    I have been to this place one other time with a large group and remember the service being really quick and good. I am definitely a fan and would return to New Gen whenever I get a chance.

    All and all, I was very happy with my midnight snack choice and I will definitely be back to New Generation.

    mmmmmmm, sashimi!

  • Review from Michael B.

    •  
    • 3 friends
    • 10 reviews

    Toronto, ON

    2.0 star rating
    12/9/2010

    I don't understand the fascination with this place. I have been here on 3 occasions. I have been twice with a friend who consistently raves about this place.

    I have tried various rolls, sashimi, and even tried a green curry chicken dish.  There is some value since pricing is reasonable, but the quality is nothing to write home about.  I would rather hit one of the all you can eats since I did not find the sushi here to be anything better the what you would find at an all you can eat.

  • Review from Antoaneta J.

    •  
    • 7 friends
    • 16 reviews

    NY

    USA
    1.0 star rating
    3/26/2011

    I used to love New Gen when I was a student and now that I'm back in Toronto I decided to give them a try again. Not sure if they've gone downhill in the intervening years, or I just didn't know any better back then, but one thing is sure: I'm definitely not repeating this experiment.

    The quality and freshness of the sushi was so dubious that I left half of the gray, warm, fishy smelling pieces uneaten and I wouldn't be surprised if later tonight I'll end up regretting the ones that I did have. Yuck.

    Yes, they're cheap but there are other sushi spots in Toronto where you can get a meal in the same range without having to settle for putrid quality.

    P.S. I got delivery, which may account for (though not excuse) some of the issues.

  • Review from Craig P.

    •  
    • 0 friends
    • 34 reviews

    Brampton, ON

    5.0 star rating
    9/30/2011

    I love New Generation Sushi, it's so affordable that I never have to choose between a rainbow roll, california rolls, and teriyaki chicken. I just order them all and they all taste awesome!

    The only sushi restaurant I like more is New Generation Grill Fusion which is across the street, which has the same food and prices (plus a Korean grill menu), but a much shorter lineup.

  • Review from Matthew S.

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    • 43 friends
    • 195 reviews

    Toronto, ON

    4.0 star rating
    12/2/2010

    The go to spot for sushi along the sushi dense stretch of Bloor between Spadina and Bathurst. The tradeoff between quality, quantity, and price is generally better here than other nearby sushi restaurants. Service is quick and friendly.

    The menu is large and has all the standards. You'll get complimentary salad and miso soup to start and ice cream to finish. Plenty of vegetarian options here as well so I never feel left out when when I go with fish eating friends.

    An all around reliable spot for affordable sushi in the Annex.

  • Review from Rita M.

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    • 2 friends
    • 19 reviews

    Toronto, ON

    4.0 star rating
    9/9/2011

    For sashimi, this is a great place. Large cuts of fish that are so generous you don't need rice. I recommend the Ruby Sashimi Plate (They added an extra piece or salmon!) for $13.95. It comes with a miso soup and salad. I will definitely take my friends here.

  • Review from Andrea Z.

    •  
    • 1 friend
    • 7 reviews

    Beamsville, ON

    3.0 star rating
    3/31/2011

    Nice sushi place. We originally wanted to go to New Gen Grill Fusion, but they were SO busy. We were standing outside and a waitress came outside and asked if we'd like to go to the other (this) location. We all agreed we should go there instead. The waitress even walked us there just to be kind.

    First thing we noticed was the nice decor. Then they gave us edamame on the house to start off just for walking there. That was nice of them. The sushi was alright - although I remember my sashimi being a little warmer than I would have liked. I don't remember anything about the food being so special, although my friends who got Bento boxes seemed pleased. Free ice cream too. Not bad.

  • Review from Lauren M.

    Toronto, ON

    3.0 star rating
    12/31/2010

    New Gen has always failed to impress me. When I moved into the Annex 4 years ago, I went here frequently - until I discovered Sushi on Bloor.

    Both places (New Gen, Sushi on Bloor) are definitely the two most popular sushi joints on the street. I'm slightly baffled why New Gen gets so much business over some of the other mediocre options on the street.

    The sushi is adequate and cheap. You don't get the huge portions that you get at Sushi on Bloor, so if you like big portions, stick with Sushi on Bloor.

    I had a few awful meals at New Gen (really greasy chicken terriyaki for one) but generally it is decent. The service is A-ok and decor is nice-ish too.

  • Review from J H.

    •  
    • 3 friends
    • 172 reviews

    Toronto, ON

    3.0 star rating
    6/27/2011

    go here knowing what to expect: "fast food" sushi. this isn't authentic japanese cuisine. almost everything here comes with a healthy (..?..) portion of spicy mayo, whipped avocado and fried-ness. service is as expected at sushi joints. i don't know why everyone's raving about prices; they are on par with quality and not all that cheap.

    3 stars because it is what it is.

    oh, if i may nitpick one thing though. lose the carpets.

  • Review from Julia S.

    •  
    • 0 friends
    • 12 reviews

    Toronto, ON

    2.0 star rating
    8/9/2011

    I don't like New Gen. I'm a big fan of Sushi on Bloor, but there have been times where I was starving and not willing to wait 45 minutes in line to get into Sushi on Bloor...and so, I went to New Gen.
    The service is horrible. Rude, unhelpful waiters. The food is mediocre at best. My overall impression is just...blah. I wouldn't go back.

  • Review from Jonathan W.

    Calgary, AB

    4.0 star rating
    Updated - 3/29/2010

    This place is still as popular as ever. People love the value sushi on bloor and for my money, it's a dog fight between here and Sushi on bloor. Both places have quick service, fast turn-over and complimentary fixins (miso soup, salad and red bean or green tea ice cream).

    If you're a sashimi lover than sushi on bloor gets the nod, if you're a roll lover than new gen might eke it out. Either way, you're getting reasonable quality stuff at a good price.

    Go early or be prepared to wait and then chow down

    Listed in: Sushi...eat it and you'll live…, Sushi in Toronto

    Was this review …?

    1 Previous Review: Show all »

    • 4.0 star rating
      10/3/2008 First to Review

      Excellent value sushi in downtown TO. Packed lines at times but worth it. The food is excellent and… Read more »

  • Review from Shelby G.

    •  
    • 10 friends
    • 9 reviews

    Toronto, ON

    3.0 star rating
    2/22/2010

    Opinions and assholes, you know the saying.  Of course, when it comes to an opinion on sushi, people generally find ways to be an asshole.

    Let's be honest - while 20 years ago, sushi was still considered an exotic treat, it has now expanded in such a way that many neighbourhoods in North America housing younger generations with disposable income to spend on food contain more of these raw-fishaterias than McDonald's.   Sushi is every bit as mainstream as national coffee brands or discount shopping centres.  

    As such, all of us under the age of 40 have cultivated personal tastes based on initial experiences, background, travels and diversity with sushi.  With such an abundant (and diverse) choice of sushi restaurants, how are we to decide which new one we will try when entering unfamiliar territory?

    A walk through the Annex, this problem was solved for me immediately.  In a college town full of what is sure to be the snobby and, based on saturation, well regarded taste in sushi, I have found one truth to hold - that New Generation is always the busiest of several similar restaurants around.  

    Despite some negative reviews, I have yet to come here when it wasn't packed, be it on the weekend or after work on a Wednesday.  The restaurant lends itself to this, of course, considering the small shotgun setup packed with tables and booths, surrounding the smallest sushi bar feasible relative to the legal occupancy.  

    Most people with a group larger than 2 have had to wait for a table, a problem that I, more than willing to sit at the sushi bar, have not had to endure.  Despite the large crowd, service has been as prompt as reasonably expected, and more importantly, the sushi comes out quick.

    Standard with a sushi meal is salad and miso, neither being particularly remarkable.  I judge any sushi restaurant based of a plate of chirashi, or selected sashimi on top of a bed of steamed sushi rice.  New Generation's prooved good quality - the fish was fresh and served at the appropriate temperature (I hate when sushi is too cold), and the rice warm and slightly sweet.  

    The rolls are numerous and general Toronto fare, I can't say I've had one that stood out or was sub par, but they do seem to lean toward the unadventurour and tempura based variety.  

    At the end of the meal, I was offered complimentary iced cream, which I was far too full to try.  All in all, I'd say this sushi restaurant can be considered a trusty choice for anyone in the area.  I haven't had any of the non sushi dishes (which are plentiful), though I'll fix this in the future and report back.  If you're looking for something new that you haven't seen in the last 20 years, New Generation isn't for you.  But if you want the equivalent of sushi comfort food like you had the first time, expect good quality and service from the Annex staple.

  • Review from Kia N.

    •  
    • 6 friends
    • 15 reviews

    Richmond Hill, ON

    3.0 star rating
    7/31/2009

    YES!
    Fast food service! Fresh sushi!

    Three of us walked in and had to wait about 15-20 minutes for seats. There was a small wait line for this place. The dining room was packed!

    Atmosphere: Simple modern interior. Dining room was a little bit crammed.

    Service: The wait for a table took long (I thought), but we were served quick!

    Food: The sushi was fresh and delicious! I also had a bento box, and let me say, I've never had my bento box so full. I couldn't finish it! For me, a man my size with a big appetite, that's a big deal!

    WE ALSO GOT ICE CREAM ON THE HOUSE! SWEEEEEET!

    Love this place!

  • Review from Karen S.

    Toronto, ON

    2.0 star rating
    6/24/2010

    I don't understand the popularity of this place.  The value is definitely there, but the quality really isn't that great.  The rolls and sushi had way too much rice and were rolled almost haphazardly.  Nothing tasted or felt particularly fresh (might explain a bit of bellyache afterwards?)  The miso soup was uninspired.  The black sesame ice cream was incredibly delicious, incredibly overpriced ($5.50) and served already half melted.  

    Why, oh why, with so many other reasonably priced sushi options out there, is this place so busy?

  • Review from Melissa F.

    Toronto, ON

    3.0 star rating
    11/20/2009

    Pretty much like any other sushi place in the annex.  the interior is nicer than sushi on bloor, but same level as big sushi.
    What I dislike to the nth degree is the tempura flakes they put on EVERYTHING..but i've come to know that as a general quality of sushi in toronto that is a really distasteful practise.  

    Helll, if I could find a cheap sushi place that didnt' use tempura flakes as filller all the time, that itself would deserve an extra star.

  • Review from Rachel L.

    •  
    • 29 friends
    • 100 reviews

    Toronto, ON

    5.0 star rating
    10/4/2009

    This is it. This is the best restaurant in Toronto. No matter what I am doing, I will always give a huge, resounding, wholeheartedly genuine "YES" to anyone who asks me if I am up for New Gen.

    It's delicious. It's quick. It's affordable. It has something for the vegetarian who doesn't eat fish (wassup spicy vegetarian maki roll and tempura yam and avocado roll) (that would be you, 99A and 99E), it has something for the meatiest meat eater. It has everything in between.

    It has sushi pizza. Order the sushi pizza.

    In addition to the maki or whatever you've ordered, you generally get miso soup, salad, tea (but you have to ask for it), and ice cream (sometimes). This is amazing! and is actually more delicious than other sushi places' offerings.

    They deliver (until 11). They deliver sushi and the joy of eating their sushi.

    They give you discounts: 10% for eating at the sushi bar or going to their other location if the one you are at is flooded with people, 15% if you do takeout.

    The only bad thing I have to say is that it is not so environmentally friendly if you do takeout. Everything comes in styrofoam in a giant plastic bag that you can't really reuse and it hurts me to think that even though I walk there to pick it up, it is still damaging to the environment.

    But on a happy note, New Gen is actually the best sushi that I have ever had in the world (even better than that Toronto roll in Berlin), I take everyone there, and I have actually eaten there twice in one day on many, many occasions.

    99A and 99E. Eat it.

  • Review from Jenny T.

    Toronto, ON

    5.0 star rating
    3/29/2010 1 photo

    This review has been long over-due.  I love this place and I can't deny it; even after bloody murder.  The service is great, the food is excellent and the price is right.

    Loving their new mango roll, which has yams in it.  Although not the best mango roll I've ever had, it was very refreshing.  Also love how they give you free miso soup and salad and complimentary ice cream when you order a good size meal.

    Other things that I also like: their udon soups, spicy salmon roll, spider roll, and man... can't think of one thing I don't like, so everything!

  • Review from Cynthia F.

    •  
    • 19 friends
    • 72 reviews

    Toronto, ON

    3.0 star rating
    6/22/2009

    This is the kind of place that fills a particular craving. If you're in a stubborn mood and want really good sushi, precisely cut with attention to detail, at affordable prices (in other words, if you're from the West Coast, for instance and are feeling homesick for sushi from that region), don't go here. The sushi cuts are far too thick and awkward and you will be disappointed they didn't get the texture & fat balance right.

    On the other hand, if you're hungry and want the equivalent of a greasy spoon sushi place, with old favourites (dynamite roll, california, etc), this is the place. Their strongest menu items are the bento boxes and rolls, both of which they do really well. Solid vegetarian options make this a useful place, as do the late hours, and the complimentary extras, such as ice cream in addition to the standard miso soup and salad.

    Service is extremely prompt and prices are very reasonable. If you want to save even more and aren't fussy, choose to sit at the bar -- 15% off your bill if you opt for that seating.

  • Review from Jim N.

    •  
    • 2 friends
    • 22 reviews

    San Diego, CA

    USA
    4.0 star rating
    7/2/2011 3 photos

    For getting on the wrong cable car and street, I needed something to fill my stomach so instead of to a sushi place that is about to close soon, I went to one that will close at 2 am. First thing I had was the basic sushi, tried the seaweed dumplings and for closing out the night, had an mango ice cream dessert.

  • Review from Angela L.

    Toronto, ON

    4.0 star rating
    5/13/2009

    I've been away for several months and chose to make New Gen my homecoming celebration dinner spot with a few friends tonight. We arrived at 7:30pm and were not too fussed about waiting in the more or less expected line up of about 6 people ahead of us. The flow seemed to be going smoothly until we got stuck hopefully at the front of the line. After a while, the host (which turned out to double as a server), came out hurriedly looking for a party of six which had shown up later than us, but were no longer anywhere in sight. When she was finally satisfied that they had left, she sighed loudly and said that we could have the table instead. It turned out not even to be that big of a table and fit us quite comfortably.

    The sushi was delicious as always. There's a reason I've been a fan of 3+ years, ever since I lived in the neighbourhood once upon a time. Tonight, one of the chefs walking by even stopped to ask how everything was tasting - a much appreciated first here!

    However, when it came time for the bill and my friend inquired about the ice-cream that almost always comes with the meal, our server gave us a lecture about how you don't get any when you share a bento box.

    So, let me get this straight: If one person orders even the cheapest  bento box , she gets an ice cream. If two people share a huge bento box (an all out sashimi, nigiri, and roll splurge which filled us both to the brim and cost us each more per person than our third friend paid for her meal solo), we get no ice cream at all? It wasn't even like we were asking for two...

    Cheap and tasty sushi pretty much always. Ice cream and decent service usually. Unseasoned and awkward servers occasionally.

  • Review from Camille K.

    •  
    • 22 friends
    • 40 reviews

    North York, ON

    2.0 star rating
    11/7/2009

    I've been here twice because it's close to Lee's Palace and the other options nearby aren't very appetizing.

    It's not that this place is particularly bad, it's just that it's nothing special and I wouldn't go out of my way to visit it. There is no way that this is the 'best sushi in Toronto'. I suppose if you're hammered out of you mind anything tastes amazing. It's cheap considering it's somewhat central location but this is Toronto and there are a bazillion Japanese restaurants many of which are better.

    One good thing is that unlike some other Asian restaurants, they don't seem to give you a big fuss when splitting the bill. Other restaurants just look at you with that a blank stare but New Gen actually suggests it.

  • Review from Dave M.

    •  
    • 1 friend
    • 52 reviews

    Toronto, ON

    4.0 star rating
    4/7/2011

    There really isn't much to say about New Generation Sushi; it executes well but plays very safe. It has a great, lively feel and is almost always full, the sushi is good and reasonably priced, and the servers don't judge you when you wear soy sauce to show your date what eyeblack looks like.

    Probably the best sushi in the area at the lower price range.

  • Review from Keidi K.

    •  
    • 62 friends
    • 174 reviews

    Camp Hill, PA

    USA
    1.0 star rating
    4/6/2010

    So I decided to give this place a try, from the reviews mostly. My whole party (of 3) were physically sick shortly after the visit.
    I found out they not passed the check shortly after.

    Anyway, won't be going back. There is only so much food poisoning one can take. Well in this case just once at this place will do it.

  • Review from Lina L.

    •  
    • 1 friend
    • 19 reviews

    Los Angeles, CA

    USA
    4.0 star rating
    6/9/2011

    This place is so good and it gives a lot of food. My cousin and I shared Newgen Grill Bento and Soft Shell Crab. We only had 1 piece of Soft Shell Crab for each of us because we shared with our friends but the Newgen Grill Bento box was so much food that we couldn't finish. It was pretty good, it was pretty sad they only had green tea and red bean ice cream.

  • Review from Skye W.

    San Francisco, CA

    USA
    2.0 star rating
    12/23/2009

    Although I would definitely come back to this place (Cheap as shit for lunch and filling) it fails to meet any sort of sushi expectation.  I came for lunch with my sister, she got some maki combo that included californian and unagi rolls (both were mainly rice), i got chicken katsu on udon (um, they messed up and brought chicken katsu on rice with a side of COLD bbq sauce), we also shared their special spicy tuna maki (the best of the sushi, but lots of rice and stuffed with tempura flakes and not really spicy).  That being said two salads, two miso soups, and all of the above came up to less than $20.

    Why does it get two stars?
    The service was sweet, decor was nice, the price was awesome.

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