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102.3 Now Radio
Category: Mass Media Radio Stations Radio Stations [Edit]
Suite 102, 9894 42 Ave NWEdmonton, AB T6E 5V5
(780) 489-4669
6 reviews for 102.3 Now Radio
6 reviews in English
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Review from Brittany K.
Edmonton, AB
6/8/2011
When I bought my car in November, I started listening to the radio a lot more. For the number of FM stations in Edmonton (especially Top 40 stations), you would think there might be more variety amongst the songs played. But I can drive to downtown and back and guarantee you that I'll hear Rihanna played at least three times. Sometimes the same songs on different stations at the same time. It's a sorry state of affairs.
But 102.3 Now Radio is, I think, clearly the front-runner among all those Top 40 stations. Sure, they play Rihanna and the really popular, overplayed songs, but they switch it up with older tracks by Bon Jovi and U2. The music is a lot more varied at this station, and I actually really like the radio personalities they have. Rachel and Cary-oke, anyone?Listed in: Four-Stars, Radio Stations
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Review from Chukwuma M.
4/3/2010
Is it okay to dislike a radio station for its TV commercial? Because 102.3's TV advert alone could make me never tune into Now Radio again.
Okay this radio station isn't exactly terrible, it's just confusing. So their TV spot went something like..."First there was OLD radio...then there was NEW radio...and now there's NOW Radio." What does that even mean? Wouldn't "now" radio be "new" radio, because, you know, it's in present time? Why do they play "old" radio if it's "now" radio? How do I know I exist "now"? Is my life a lie? Is there a god?
So after listening to this station for a while, I guess they play both old and new hits. The funny thing is that none of it is really "new" or "old", it's music from last year and buzz music from like '97 (think Goo Goo Dolls).
Yeah, I'll pass "now". -
Review from Francesca K.
Edmonton, AB
3/31/2010
I was not very impressed with this radio station. I was only on the station for about 5 minutes before I got bored and turned OFF.
The music seems to be lame music that Sonic and the bounce USED to play... which sort of makes it ironic that they call themselves "now radio". It's more like "6-months ago to a year radio"
I prefer the bounce and hot 107 over any other music station on the radio these days, and I will not be switching anytime soon! -
Review from Tammy A.
Edmonton, AB
9/15/2011
Why is it hard to find a decent radio station in Edmonton? I don't mind Crash and Mars in the morning but I find Rachel and Cary annoying and Rachel over-enunciates, which is a pet peeve of mine. They also play the same songs over and over and over. I often have them on in the morning in the car on the way to work but I just can't listen to Now Radio for the drive home.
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Review from Nicole B.
Edmonton, AB
3/23/2010
This is the newest radio station in Edmonton right now. I listened to it for the first time today and I am a bit disappointed.
First of all, they are called Now Radio. That name implies that they play current, up-to-date music. But when I turned to their radio station today, White Wedding by Billy Idol was playing. It's a good song but there is nothing "Now" about it.
So I guess their thing is that they play all genres of music, old and new. But when someone called in and requested Skillet, the DJ made fun of him. He made fun of him. And he continued to make fun of him even after the fact. If you are going to claim to play everything, you should have a DJ that knows all different genres. And even if he didn't know who Skillet was (I do and they are great), he should not alienate his listeners, making fun of them and insulting them. It's unprofessional and it's ignorant, to be honest. A new radio station can't afford to be alienating listeners so early in the game.
I was not impressed with 102.3. I won't be listening again. Whether they have good music or not, I won't be listening to them out of principle. Everyone is entitled to their taste in music and should not be scrutinized for it. -
Review from Ben D.
Edmonton, AB
10/12/2010
I can't understand the hate for this station by fellow Yelpers.
I love Now radio.
Everytime I tune into 102.3 fm I hear an upbeat, energetic tune. Who cares if the song is 2 weeks old, 2 years old or 2 decades old? If I'm looking for some up lifting music, I turn to Now radio an am never disappointed.
It's Edmontons "feel good" station.
As for their radio personalities, who cares? ALL radio personalities on ALL stations are annoying egomanics, it's in their DNA. I don't listen to radio personalities or commercials, change the dial.
Their playlist is very diverse, 2nd only to Joe fm. Now, if you want repetitive playlists, feel free to listen to Sonic or Hot 107. Those stations playlist are like an audio "Groundhog Day" day in and day out.
